Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Important elements of technical SEO include crawling, indexing, rendering, and website architecture.
Why Is Technical SEO Important?
You can have the best site with the best content.
But if your technical SEO is messed up?
Then you’re not going to rank.
At the most basic level, Google and other search engines need to be able to find, crawl, render and index the pages on your website.
That’s because, for your site to be fully optimized for technical SEO, your site’s pages need to be secure, mobile optimized, free of duplicate content, fast-loading, meet Core Web Vitals requirements… and a thousand other things that go into technical optimization.
That’s not to say that your technical SEO has to be perfect to rank. It doesn’t.
But the easier you make it for Google to access your content, the better chance you have to rank.
How Can You Improve Your Technical SEO?
Like I said, “Technical SEO” isn’t just crawling and indexing.
To improve your site’s technical optimization, you need to take into account:
- Javascript
- Robots meta tags
- XML sitemaps
- Site architecture
- URL structure
- Structured data
- Thin content
- Duplicate content
- Hreflang
- Canonical tags
- 404 pages
- 301 redirects
And I’m probably forgetting a few ????